Brand Assets.
Everything you need to talk about Otus — logos, colors, type, and illustrations. All assets are free to use in press, partner collateral, and community content.
Logo
Use the full wordmark where space allows; fall back to the logomark for favicons, avatars, or tight layouts. Always preserve clearspace equal to the height of the "O".
Colors
The palette is warm, quiet, and grounded. Otus green is the primary brand color. Stone and warm neutrals carry the surface system.
Primary
Primary Dark
Accent
Text / Dark
Background
Surface
Warm neutral
Muted
Typography
Season Mix is the display face — used for headlines and numbers. Geist is the UI face — used for body text, labels, and interface copy.
Aa
Aa
Using the Otus brand
A short guide to keep Otus looking like Otus wherever it shows up.
Do
- Use the logomark on its own for favicons, app icons, and avatars.
- Keep clearspace around the logo equal to the height of the "O".
- Pair Otus Green with cream, warm neutrals, or deep stone for a calm feel.
- Refer to us as "Otus" in body copy, and "Otus Labs Inc." on legal and financial documents.
Don't
- Recolor, rotate, outline, or add effects to the logo.
- Place the mark on busy photography or high-contrast gradients.
- Use emoji, heavy gradients, or cold blues in any Otus context.
- Imply that Otus is FDIC-insured, a bank, or offers guaranteed returns.
Need something not listed here?
Press inquiries, partnership logos, or custom usage — just ask.
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